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Bookkeeping & Advisory for Small Business

Know your numbers.
Grow your business.

Eight years in corporate finance across FP&A, commercial finance, and strategic finance gave me a front-row seat to how great financial operations actually work. Apex CFO brings that full range of experience to your business, from accurate monthly books to the forecasts, models, and strategy that help you make better decisions and grow with confidence.

8+
Years in corporate finance
3
Service tiers to fit your stage
$0
Cost for your first call
QuickBooks
Certified ProAdvisor
Who this is for

Built for business owners who want more from their finances

Whether you are running a lean operation or managing a growing team, Apex gives you the financial infrastructure to run your business with confidence.

Your books need to be right
You are in QuickBooks but not totally confident everything is categorized correctly. You want clean, accurate books you can actually trust.
You are spending too much time on finances
Every hour you spend reconciling accounts or chasing down numbers is an hour away from the work that actually grows your business.
You are making big decisions blind
Hiring, pricing, expansion. These decisions deserve a clear financial picture, not a gut feeling and a rough spreadsheet.
You are ready to scale intentionally
Growth without financial visibility is a liability. You want forecasts, KPIs, and a partner who can keep pace as things accelerate.
We work with businesses across every industry
Consultants, agencies, contractors, retailers, restaurants, e-commerce, healthcare, real estate, nonprofits, and more. If your business runs on QuickBooks Online and you want a sharper financial picture, we can help.
How it works

From messy books to clear financials

A simple four-step process designed to get you set up fast and keep things running smoothly every month.

01
Free 30-minute consultation
We review your current books, pain points, and goals together. No commitment and no pitch. Just an honest look at where things stand and whether we are a good fit for each other.
30 minutes Video or phone No commitment
02
Onboarding & cleanup
We connect your QuickBooks, review your chart of accounts, and clean up any historical mess. Most clients are fully onboarded within two weeks.
Under 2 weeks QuickBooks Online Historical cleanup included
03
Monthly close & reporting
Every month we reconcile your accounts, deliver a complete financial package, and walk through the numbers with you so you always know what is happening in your business.
P&L, balance sheet & cash flow Reconciled by the 10th
04
Ongoing advisory
On higher tiers, we go beyond the close. Forecasting, KPI tracking, hiring plans, scenario modeling. The financial clarity you need to make confident decisions and grow with intention.
12-month forecasts Scenario planning Hiring plans
Services & Pricing

Transparent pricing, no surprises

Three tiers built around where your business is right now. All plans require a 3-month minimum commitment, then month-to-month.

Bookkeeping
Clean, accurate books every month, fully handled.
$499/mo
3-month minimum, then month-to-month
  • Transaction categorization
  • Monthly reconciliation
  • Monthly close package
  • Catch-up bookkeeping
Get started
Fractional CFO
A strategic finance partner embedded in your business.
$2,750/mo
3-month minimum, then month-to-month
  • Everything in Books + Insights
  • 12-month financial forecasting
  • Scenario & hiring planning
  • Revenue & expense forecasting
  • In-depth variance reporting
  • Financial strategy calls
  • Investor & lender prep
Get started
Compare plans at a glance
Feature Bookkeeping Books + Insights Fractional CFO
Transaction categorization
Monthly reconciliation
Monthly close package
Catch-up bookkeeping
Custom KPI dashboard
Executive financial summary
Cash Intelligence
12-week cash planning
12-month financial forecasting
Scenario & hiring planning
Revenue & expense forecasting
In-depth variance reporting
Financial strategy calls
Investor & lender prep
Why Apex CFO

What sets this engagement apart

Four things that define how Apex CFO works and what you can expect from every engagement.

A full range of financial expertise
Apex CFO covers the complete picture, from accurate monthly books and close processes to forecasting, scenario planning, and strategic advisory. One partner, no gaps, no handoffs.
Built in corporate finance, applied to your business
Eight years across Fortune 100 and high-growth SaaS companies, running close processes, building financial models, and driving strategic decisions at scale. That is the experience behind every Apex CFO engagement.
AI-powered insight, human-led decisions
We use AI to surface trends, flag anomalies, and accelerate analysis. But every insight is reviewed, interpreted, and communicated by a real financial professional. You get the speed of modern tools with the judgment of an experienced advisor.
A small roster by design
Apex CFO works with a limited number of clients at a time. Your business gets full attention every month, not a rushed turnaround at the end of a packed queue.
About

Finance experience that scales down

EC
Ethan Cusumano
Founder, Apex Financial Services
QuickBooks Certified ProAdvisor FP&A Strategic Finance

I spent 8 years in corporate finance across FP&A, commercial finance, and strategic finance, working at companies where financial planning was a core part of how decisions got made. Forecasting, variance analysis, scenario planning, close processes, these were not nice to haves. They were how enterprise companies operated.

That included the full monthly close at Genesys, a global SaaS company, where I managed accruals, reclassifications, and reconciliations to make sure every number was right before it reached leadership. It also meant building the financial models and forecasts that helped executive teams make confident decisions about growth, investment, and where to cut.

I started Apex CFO because that level of financial rigor should not be limited to large companies. Small businesses make high-stakes decisions every day and deserve the same quality of thinking to make them well.

Full transparency
No surprises in your books, and no surprises in how we work. Clear scope, clear pricing, clear communication.
Small roster by design
I keep a limited number of clients so your business always gets the attention it deserves.
Built to grow with you
Start with clean books and add advisory as your business evolves. No need to switch providers as you scale.
Career background
2018 — 2022
Thermo Fisher Scientific
Commercial Finance & FP&A
Fortune 100 · Healthcare & Biotech
2022 — 2023
CSAA Insurance Group
FP&A
Insurance
2023 — 2026
Genesys
Strategic Finance
High-growth Global SaaS
2026 — Present
Apex CFO
Founder & Advisor
Bookkeeping & Advisory
FAQ

Common questions

Everything you need to know before booking your first call.

Yes, Apex works exclusively with QuickBooks Online. If you are on a different platform or using spreadsheets, we can help you migrate as part of the onboarding process.
That is exactly the situation we are built for. Historical cleanup is included in onboarding. We will assess the scope on your free consultation call and give you a clear picture of what it will take to get things current.
Apex does not prepare tax returns. We focus on bookkeeping and financial advisory. That said, clean and accurate books make your CPA's job significantly easier and often reduce your tax prep bill.
Yes. You can move between plans at the start of any billing month after your initial 3-month term.
After your consultation call, most clients are fully onboarded within two weeks. We move at whatever pace works for your schedule.
Book a call

Let's talk about your numbers.

Book a free 30-minute consultation. No commitment required, just a conversation about where your business stands and where you want to take it.

  • 30-minute call, free of charge
  • Flexible scheduling, including evenings
  • Honest assessment, no sales pressure
  • Same-week availability in most cases

Have a question first?

Not ready to book a call yet? Send a message and I will get back to you within one business day.

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